Baidu Thematic Map: Bridging People and Environment

Revolutionizing Map Services with Personalization and AI

Traditional maps often present a one-size-fits-all approach, lacking the ability to cater to specific user needs. Baidu's Thematic Map addresses this issue by offering highly target-oriented maps designed according to the characteristics and habits of specific user groups. By understanding the environment, current affairs, and user stratification, this map provides users with more convenient travel services and a one-stop solution for various life needs.

The strength of Baidu's Thematic Map lies in its ability to bridge the gap between people and their environment. With its deep understanding of the dynamic environment, hot social issues, and user classification, the map offers exclusive services tailored to different user groups. Whether it's exploring the local environment, finding nearby services, or staying updated on hot events, this map empowers users with the ability to live, travel, and explore with ease.

The realization of Baidu's Thematic Map is made possible through the application's availability on both iOS and Android platforms. Leveraging AI and big data capabilities, the map draws effects that are more suitable for different segments of the population. This ensures that users receive the most relevant and personalized information based on their preferences and needs.

One of the major challenges faced during the development of Baidu's Thematic Map was the selection of information from the massive environment data that users are truly interested in. To overcome this, the design team developed user personas based on big data, enabling the map to intelligently display personalized information services to users. This approach reduces cognitive burden and decision-making costs, providing a seamless and efficient user experience.

Baidu's Thematic Map features a visually appealing and intuitive interface. It seamlessly integrates graphical and textual information, allowing users to easily understand the environmental characteristics of a location. Through interactive operations, users can rapidly access information on nearby services and hot events, fostering communication and enhancing efficiency in study and daily life.

The Baidu Thematic Map project was launched in 2021, with the released version becoming available in September of the same year. The software is continuously updated online to ensure the latest features and improvements. The development team is based in Beijing, where extensive research and user feedback have contributed to the map's ongoing evolution.

Recognized for its outstanding design and innovative approach, Baidu's Thematic Map was awarded the Bronze A' Design Award in Interface, Interaction, and User Experience Design in 2022. This prestigious accolade acknowledges the map's creative ingenuity, technical excellence, and contribution to improving the quality of life for users worldwide.

With Baidu's Thematic Map, the future of map services is here. It not only provides accurate and personalized information but also enhances the overall user experience, making navigation and exploration more enjoyable and efficient than ever before.